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Re:Re: E-M:/ Edison Electric Institute Ad in July/August SIERRA

Enviro-Mich message from DAWri87302@aol.com

Fellow Enviro-Mich folks,

	Anne Woiwode read my complaint post on the Edison Electric
Institute ad in the July/August Sierra magazine and promptly forwarded it
to the editor-in-chief, Joan Hamilton.  Thank you, Anne!  That same day,
Ms. Hamilton responded to my complaint.  Now, that's prompt; and, it wasn't
even a letter to the editor!  

	Here's Ms. Hamilton's response.  The good news is that we won't
see the Edison Electric Institute "greenwashing" future Sierra issues.


David Wright

Subj:	 Re: E-M:/ Edison Electric Institute Ad in July/August SIERRA
Date:	98-07-02 18:35:37 EDT
From:	joan.hamilton@sfsierra.sierraclub.org
To:	DAWri87302@aol.com, dan.becker@sfsierra.sierraclub.org,
bruce.hamilton@sfsierra.sierraclub.org, carl.zichella@sfsierra.sierraclub.org,

     Dear David Wright,
   I have watched the nefarious doings of the Edison Electric Institute over
years and was horrified to find its greenwash ad in our July/August issue. The
ad was slipped in at the last minute, without scrutiny from me or our
Needless to say, we have told the agency we can't run this ad again, and we
tightened our approval procedures so that we can avoid such embarrassments the
future. Please accept my sincere apology.--Joan Hamilton, Sierra editor-in-

______________________________ Reply Separator
Subject: E-M:/ Edison Electric Institute Ad in July/August SIERRA Mag
Author:  Anne Woiwode at Sierra-Club-SF
Date:    7/2/98 3:42 PM

Folks:  This complaint from a member/actvist regarding advertising in SIERRA 
Magazine -- David Wright is the name of the member -- please include him (his 
email is below) in any response!  Anne Woiwode, Mackinac Chapter
Enviro-Mich message from DAWri87302@aol.com 
Dear Fellow Sierra Club Members,
     I was pissed off when I started reading my July/August issue of Sierra.
Right there on page 4 was the Edison Electric Institute with a lovely picture 
of nature, children, and chicks (baby birds).  The lovely ad went on to tell 
me how wonderful all of the employees of their member utilities are and how 
they all want "A Planet That's Safe For Mother Nature's Children."  I'm 
confident that the employees do want this.  The actions of the corporate 
entities for which these people work, however, leaves quite a bit to be 
desired; like the planned re-opening of the Conners Creek plant by Edison 
Electric Institute member Detroit Edison.
     They also invited us to go to their web page to learn what they're doing
regarding the environment.  Here is the summary text from one of their 
sections at their "environmental" site.
End of section on Electric Utilities and Clean Air Quality
Mounting Pressures for Additional
Emission Reductions
The electric utility industry is being 
pressured on air quality issues from an 
unprecedented number of directions.  The 
Edison Electric Institute in general 
vigorously opposes the stringency of EPA's 
new regulatory decisions and proposals 
regarding ozone, particulate matter and 
regional haze.  These decisions have been 
criticized widely as being based on 
questionable science, while causing 
tremendous impacts to business and
virtually every citizen of this nation.  EEI 
also opposes attempts to deal with these air 
quality issues in any Federal legislation 
dealing with restructuring of the industry.
Sounds like they have a great deal of opposition to any proposals which would 
actually have a real impact on creating "A Planet That's Safe For Mother 
Nature's Children." 
Governor Engler recently joined 5 other Governors drafting a plan to roll back
the proposed NOx standards for utilities.  Based on published reports this
was actually drafted by the utility industry and floated by "our public 
servant", Gov. John Engler.  Detroit Edison plans to re-open their 1950's 
version coal-fired plant, Conners Creek, claiming that it's in the baseline 
emission inventory even though they haven't burned anything there for 10
 They also chose a backdoor method for attempting to get the plant up and 
running without having ANY public comment at all.  These actions are contrary 
to Edison Electric Institute's pretty picture and claim of "A Planet That's 
Safe for Mother Nature's Children"...  
     I find it appalling that the Edison Electric Institute thinks that they
can "greenwash" the Sierra Club with full page nature pictures and a cute 
slogan.  I want the Sierra to publish an article outlining the impact of the 
Edison Electric Institute utilities on the environment.  You can start 
learning about what they're really doing for Mother Nature by going to page 62
of the same issue and read why the Grand Canyon Chapter of the Sierra Club has
joined other organizations to sue Southern California Edison, another member 
of the Edison Electric Institute.
     I also want to see the national and ALL state restructuring bills include
definite requirements for air quality improvments from ALL electric utilities.
The fact that Detroit Edison can even consider re-opening a mothballed coal- 
fired powerplant without making any improvements to it's 1970's emission 
control system; and, plan to run this plant at maximum capacity on those days 
when air quality is at it's worst indicates that revisions to our LAWS are 
needed to prevent this from happening.  
    It's also very, very apparent that our Governor will be working with the
utilities on this one.  Sorry, I forgot, he's not really working with them, 
he's actually publicly pushing their plans.
David Wright 
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