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E-M:/ AF&PA Greenscam: Press Release at Detroit Sust. Mtg.

Enviro-Mich message from anne.woiwode@sfsierra.sierraclub.org

ENVIRO-MICH folks:  This press release is being put out at the Sustainable
Development National Town Meeting in Detroit this evening: 

May 3, 1999
Contact: Melanie Griffin, 202-675-6273
         Anne Woiwode, 517-484-2372


DETROIT -- Sierra Club today warned consumers about a "green scam" being
committed by the American Forest and Paper Association (AF&PA), which claims
its Sustainable Forestry Initiative (SFI) program protects the environment.
In fact, SFI is simply a ruse to confuse American consumers into supporting
AF&PA's environmentally destructive practices.

"Americans should not for one minute believe that logging by AF&PA companies
is kind to our forests, or that Sierra Club in any way endorses their
practices," said Bruce Hamilton, Sierra Club's Conservation Director.
"American consumers have proven their desire to buy products produced in
environmentally friendly ways; in response, AF&PA concocted this so-called
`Sustainable Forestry Initiative' to wrap itself in a green banner.  AF&PA's
Sustainable Forestry Initiative is a cynical green scam that tries to profit
off of Americans' concern for the environment."

In paid advertising and in press releases, AF&PA falsely has implied support
from Sierra Club.  Sierra Club does not endorse the AF&PA or their Sustainable
Forestry Initiative.  Although it purports to monitor its members' logging
practices for "sustainability," the SFI program has standards so weak and
vague that any relation between compliance and true sustainability would be
impossible to verify.

"The AF&PA's bogus Sustainable Forestry Initiative has all the components of a
classic green scam.  This environmentally destructive industry has created a
way to pat itself on the back, trick consumers and continue to wreak havoc on
the land -- all at the same time," Hamilton said.  "If they were truly friends
of the environment, they wouldn't be sending highly paid lobbyists to
Washington to weaken forest protection laws.  They do not deserve an award,
nor do they deserve patronage from customers -- they simply deserve scorn."

The Sierra Club supports a genuinely independent forest certification program
called the Forest Stewardship Council.  The FSC has strong standards, requires
certification all the way from the forest to the product on the store shelf,
and is widely supported by environmental organizations around the world.

Today, AF&PA's Sustainable Forestry Initiative is being presented with an
award from Renew America.  Although a previous press release jointly issued by
World Wildlife Fund, The Wilderness Society, Friends of the Earth, National
Wildlife Federation and Sierra Club noted that these groups do not support the
award, the release inaccurately implied that the President's Council on
Sustainable Development made no effort to inform the groups of the award in
advance. # # #

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