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E-M:/ LCV Education Fund Announces MI Poll Results and Ad Campaign



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Enviro-Mich message from "Lisa Wozniak" <lcvmi@igc.org>
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      League of Conservation Voters Education Fund

FOR IMMEDIATE RELEASE           Contact: Lisa Wozniak, (734) 327-7154
April 24, 2000                                     Email:
lisa_wozniak@lcvef.org

 "Vote Environment" advertising in Lansing designed to make
environment a top-tier issue in 2000 elections
With release of ads and public opinion research, conservation group
dedicates over  $134,000 to raise environmental issues with candidates and
voters in Michigan

LANSING - Based on polling analysis released today, conservationists predict
that Michigan voters will make the environment a top-tier voting issue in
the 2000 elections.  To make that claim a reality, the League of
Conservation Voters Education Fund (LCVEF) announced a $7.4 million national
advertising, polling and grassroots public education effort designed to
encourage candidates to address environmental issues and voters to find out
where the candidates stand on such issues.  LCVEF will spend $134,000 in
Lansing on "Vote Environment" advertising.

Television ads were launched last week in Washington, D.C., Austin, Texas,
Nashville, Tenn.,  and Atlanta, Ga.  Tomorrow, the ads will begin airing in
Lansing and run through June 9, 2000, to highlight threats from polluted air
and water and inform viewers that "Who We Elect Matters," urging them to
"Vote Environment."  Through early summer, the ads will also air nationally
on select cable stations in the following cities:  Seattle, Wash., Columbus,
Ohio, Billings, Mont., Sacramento, Calif., and Minneapolis, Minn.

"Throughout the country, voters are paying more attention to issues that
directly affect the quality of their lives, from the safety of the water
they drink and the quality of the air they breathe, to suburban sprawl that
is eating away at green space and increasing traffic congestion," said Beth
Sullivan, LCVEF executive director. "This is the year when the environment
will emerge as a critical election issue-an issue that candidates seeking
all levels of elective office will be well-served to address."

The "Vote Environment" advertising launch coincides with the release of a
statewide poll indicating that Michigan voters are as concerned about clean
air and water as they are about education, crime and health care. More than
74 percent (63 percent strongly) of voters say they would be more likely to
support a candidate for public office who will work to protect the
environment and support strong laws and enforcement of those laws.

"The poll released today shows that Michigan voters are deeply concerned
about clean air and clean water and they are willing to back that concern up
with their vote," said Lisa Wozniak, LCVEF Great Lakes regional director.
"The 'Vote Environment' campaign will inform and educate voters about the
connection between environmental concerns like clean air and water and
voting - candidates running for state house to White House should take
notice."

The poll findings confirm that clean air and water are top-tier voting
issues and that Michigan voters strongly support environmental issues and
prefer candidates who share that view.

1. Voters in the state rated clean air and water as a top concern, following
only education, crime and drugs, and health care.  Forty-two percent of
respondents are extremely concerned and 36 percent are somewhat concerned
about clean air and water.  More voters indicated concern about clean air
and water than taxes and the economy and jobs.

2. When asked how important are issues involving clean water, clean air and
open space in making a voting decision, 91 percent of voters said those
issues were important, 60 percent very important and 31 percent somewhat
important.

3. When given a choice between two candidates-Candidate A believes we must
protect the environment, and supports strong laws and enforcement of those
laws.  Candidate B believes there are too many government regulations, and
supports efforts to relieve the burden of regulation on business.  Michigan
voters choose Candidate A, 74 percent to 17 percent over Candidate B.

4. When asked what conservation or environmental concerns voters worried
about the most, 37 percent said water quality is their greatest worry.

5. Sixty-eight percent of voters in the state say there is no need to pick
between the environment and the economy. But if a choice had to be made
between a strong economy and a clean environment, a majority of voters (59
percent) would rather see a clean environment than a strong economy (28
percent).

6. On the question of deregulation of the state's electricity industry, 75
percent of voters (55 percent strongly, 20 percent somewhat) support
requiring as part of the deregulation plan, that electricity providers take
steps to reduce the pollution they produce.

7. Seventy-five percent (54 percent very, 21 percent somewhat) of Michigan
voters are willing to pay two dollars more per month on electric bills if it
would help reduce the air pollution from coal-burning power plants by about
80 percent.

The telephone survey of 500 registered Michigan voters likely to vote in the
2000 election was commissioned by LCVEF and conducted by Fairbank, Maslin,
Maullin & Associates.  The survey was conducted March 18-21, 2000.  A random
sample of this type is likely to yield a margin of error of +/- 4.8 percent
in 95 out of 100 cases.

The League of Conservation Voters Education Fund is a nonprofit, nonpartisan
501(c)(3) organization dedicated to raising awareness about environmental
issues, increasing the capacity and effectiveness of state and local
environmental groups, and encouraging citizens to participate in the
democratic process.  For more information, visit www.VoteEnvironment.org.

###



Lisa Wozniak
Great Lakes Regional Director
League of Conservation Voters Education Fund
1018 Congress Street
Ypsilanti, MI 48197
734-485-1162
734-485-1182 fax
lcvmi@igc.org


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