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E-M:/ Trans-Lake Superior Swim



Event Marketing Enterprises, Inc.                                                                                                Contact:  Jim Dreyer
7671 Wilson Ave. SW                                                                                                                                  (616) 878-1650
Byron Center, MI  49315


NEWS ADVISORY
August 23, 2003


WHO / WHAT:  World record ultra-marathon athlete Jim Dreyer will attempt to become the first to
                                   swim a continuous direct crossing of Lake Superior.  If successful, Dreyer will also
                                   become the first to swim a direct crossing of all five Great Lakes.

WHEN:                  Start:  Tuesday, August 26, 2003
                                              8:00 a.m.

                                  Estimated Finish:  Thursday, August 28, 2003
                                                                50-60 hours after starting time  

WHERE:              Departure:  Grand Portage Lodge & Casino
                                                      Grand Portage, Minnesota
                                                      (800) 543-1384

                                   Arrival:  McLain State Park (near pier)
                                                  Hancock, Michigan

WHY:                     To raise funds and awareness for Big Brothers Big Sisters programs across the United
                                   States and Canada.

NOTEDeparture date, time, and direction of swim are dependent on the weather and lake conditions, and subject to
               change.  Changes will be posted on the website.


MEDIA HOTLINE TO SUPPORT BOAT:  011-881-631-428646
This satellite phone will be activated on Tuesday, August 26th.  Prior to that, please call (616) 878-1650.

HOURLY UPDATES DURING SWIM: 


MEDIA OPPORTUNITIES

·  Jim Dreyer will meet the public, sign autographs, and conduct interviews on Monday, August 25, from
   1:00 – 3:00 p.m. at:
 
                            Sven & Ole’s
                                        9 W. Wisconsin St.
                                       Grand Marais, MN
                                        (218) 387-1713

·  Jim Dreyer will be available for media prior to his swim, on the beach at the Grand Portage Lodge &
   Casino
at 7:30 a.m. on August 26th.
·  Health permitting, Jim Dreyer will conduct interviews at McLain State Park after completing his swim. 

**

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Alex J. Sagady & Associates        http://www.sagady.com

Environmental Enforcement, Permit/Technical Review, Public Policy,
Evidence Review and Litigation Investigation on Air, Water and
Waste/Community Environmental and Resource Protection
Prospectus at:  http://www.sagady.com/sagady.pdf

PO Box 39,  East Lansing, MI  48826-0039 
(517) 332-6971; (517) 332-8987 (fax); ajs@sagady.com
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