SAVE THE DATE – please circulate widely
The Community Foundation for Southeastern is pleased to present:
GreenWays Initiative Wayfinding and Branding Workshop
Thursday, January 20th, 2005
The Max, 3711 Woodward Ave., Detroit
8:30 a.m. – 3:00 p.m.
Invitations will be in the mail in mid-December, but please mark your calendars!
8:30 a.m. Registration and Refreshments
9:00 a.m. Welcome and Introductions
Dr. William F. Pickard, Trustee, CFSEM & Chairman and CEO, Global Automotive Alliance
Thomas M. Woiwode, Director, GreenWays Initiative
9:30 a.m. Our Brand of History: The Transformation of the Henry Ford
Patricia E. Mooradian, Chief Operating Officer, The Henry Ford
10:15 a.m. Break
10:30 a.m. The Economic Benefits of Branding
Tim Smith, Partner/Senior VP, Skidmore
11:15 a.m. How the National Park Service Does It
Sue M. Pridemore, Partnerships-Heritage Area Coordinator, National Park Service
Mark Pischea, Executive Director, Motor Cities National Heritage Area
12:15 p.m. Lunch is served
1:15 p.m. A Community Perspective: Kansas City Metro Green
Charles Flink, President, Greenways Incorporated
1:45 p.m. Communities and Greenways: How Do I Find My Way?
Kelly Deines, IIDA, Interior Design Director & Brian Tolly, SEGD, AIGA, Graphic Design Director, Rossetti
What is Wayfinding?
Wayfinding exists in many scales and environments. It navigates readers through a city, hospital corridor, airport or greenway. Wayfinding is essentially a succession of clues comprising visual, audible and tactile elements. The components of any visual Wayfinding system are more than signs to encompass architecture, lighting, landscape and landmarks. Good Wayfinding helps users experience an environment in a positive way and facilitates getting from one place to another. When executed successfully, he system can reassure users and create a welcoming environment, as well as answer questions before users even ask them.
What is Branding?
Branding is an equation of both the physical (name, tagline, logo, color) and the mental (attributes, personality) aspects of an organization. It serves as a quick way to show and tell consumers what the organization or agency has to offer and what makes it unique for competitors. K A brand is a unique and identifiable symbol, association, name or trademark which serves to differentiate between products, services or institutions. It stimulates both a physical and emotional trigger that creates a relationship between the individual and the product or institution.
Wayfinding and Branding help visitors enjoy and appreciate the community amenities connected by greenways.
Melissa Jean McMillan
Community Foundation for Southeastern Michigan
333 W. Fort Street, Suite 2010
Detroit, MI 48226
(313) 961-6675 phone
(313) 961-2886 fax