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E-M:/ DNR Unveils New Look for Web Site



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Enviro-Mich message from "Richard Morscheck" <morscher@michigan.gov>
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FOR IMMEDIATE RELEASE	
November 22, 2005

Contact: Mary Dettloff 517-335-3014             	

DNR Unveils New Look for Web Site
Cleaner Design, RSS Part of Enhanced Features

The Michigan Department of Natural Resources this week unveiled a new look for its Web site, which offers cleaner design and a sharper focus on what the DNR does. The site also will offer the public the ability to keep track of DNR news through the use of a new feature called Really Simple Syndication (RSS). The Web site is www.michigan.gov/dnr.

"The new look of our Web site should help citizens interested in natural resources, hunting, fishing, camping and the great outdoors to better navigate their way through the information presented on it," said DNR Director Rebecca Humphries. "The availability of RSS technology on the site also will help the public get up-to-the-minute DNR headlines and news."

To use the RSS technology, Internet users will need to download a RSS Reader. There are several free RSS Readers available online, and it is best to conduct a search for one on a search engine. A link on the right side of the front page of the DNR Web site will take users to a listing of all RSS resources on the state of Michigan Web site. RSS will deliver up-to-the-minute news and headlines from the DNR to the user's desktop as they are posted to the state of Michigan's Web site.

The newly designed Web site also will feature new brighter and more inviting color; a page header that shows images that will change seasonally; a prominent box of seasonal news that will change with hunting, fishing and the camping season; a prominent link on the page's left side for the DNR's Land Consolidation Strategy information; and a link on the right side of the front page for Showcasing the DNR, a weekly feature that explores natural resource issues and topics in-depth.

In the near future, the DNR will add a free image gallery to the site that will allow users to download images that can be used as screen savers. 

The DNR's Web site averages 1.65 million page views a month and is the second-most visited of the state of Michigan Web sites. The Michigan Lottery Web site is the most visited site. 

The DNR is committed to the conservation, protection, management, use and enjoyment of the state's natural resources for current and future generations.

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