Economic asset largely untapped, leaders say
Tap water drawn from Lake Michigan and specially filtered at a Coca-Cola plant in Milwaukee sells for $1.59 a bottle. Brand name: Dasani.
Fertilizer pellets made from the city's sewage bring in $7 million a year. Brand name: Milorganite.
A Brookfield company founded in 2002 makes sensors that measure the chemicals in water. Sales already have hit $1 million a year, with significant growth in Asia, particularly China. Name: AquaSensors LLC.
All are examples of how the Milwaukee region has commercialized a resource that local leaders say is critical to the area's future: the fresh water of the Great Lakes.