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E-M:/ Sierra Club Launches Weekly Radio Show



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Enviro-Mich message from "Anne Woiwode" <Anne.Woiwode@sierraclub.org>
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WHILE THIS WON'T BE AVAILABLE ON MICHIGAN AIRWAVES, IT IS AVAILABLE VIA THE
WEBSITE BELOW.  AW

FOR IMMEDIATE RELEASE:
December 29, 2006

CONTACT:
Eric Antebi 415-977-5747

                  SIERRA CLUB LAUNCHES WEEKLY RADIO SHOW

San Francisco, CA - The nation's oldest and largest grassroots
environmental group is proud to announce the launch of a weekly radio show
called Sierra Club Radio, a half hour program that will be broadcast in the
San Francisco Bay Area and available nationally on the Web and via podcast.
Sierra Club Radio is designed to help meet the mounting demand for "green"
news -- information Americans can use as consumers, as citizens, as
neighbors and parents to make responsible choices and to connect to the
growing environmental community.

"Sierra Club Radio has something green for everyone," said Carl Pope, the
Club's Executive Director. "Whether you want tips for how to 'green' your
holiday season, or stories that showcase solutions in action and interviews
with environmental newsmakers, Sierra Club radio will inspire you."

The show will be hosted by the Sierra Club's Orli Cotel, and will air on
the Bay Area's Air America affiliate, 960am The Quake, at 3:30 pm on
Saturdays, as well as webcast at http://www.sierraclubradio.org.   Cotel,
who also is a contributing writer to Sierra Magazine, is already known for
her nationally syndicated radio column on Air America.

The show will spotlight in-depth conversations with a wide range of
environmental experts and activists, artists, filmmakers, and authors
inspired by nature. It will also feature Sierra Club content - including
lifestyle tips from Sierra magazine's Green Life editor Jennifer Hattam and
Mr. Green, Bob Schildgen; in-depth interviews with Sierra Club Books
authors and contributors to Sierra magazine; and political observations and
commentary by Executive Director Carl Pope. The program will also highlight
stories from the Sierra Club's conservation work and grassroots fieldwork.

In the coming year, the Sierra Club will be making segments available for
syndication, including the weekly "Ask Mr. Green" and "Green Living Tips"
features.
The radio show comes on the heels of the first successful season of Sierra
Club Chronicles, a half-hour television show featuring profiles in
environmental courage, and broadcast nationwide on LinkTV.

To listen to the first episode online, visit http://www.sierraclubradio.org 

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