Today is World
Water Day, an annual observance established by the United Nations to
draw attention to the world’s growing water crisis. Currently 1.2
billion citizens of the planet lack access to safe water for
drinking, cooking and bathing. By 2025, the United Nations estimates
this number could swell to more than five billion unless we change
the rules by which water is distributed.
snip And yet this World
Water Day, a growing number of corporations, including Coke,
Nestlé and Starbucks ask us to believe that they offer the
solution to the world’s water woes, in a public relations effort
that seeks to draw attention away from corporation’s role in helping
to create the problem.