From: White, Russ [mailto:whiterus@ur.msu.edu]
Sent: Wednesday, February 20, 2008
4:22 PM
To: Link, Terry
Subject: Michigan
State University
and News/Talk 760 WJR partner in Web resource for Great
Lakes environmental issues
MEDIA RELATIONS * Division of University Relations * 403 Olds Hall * Michigan State University
* East Lansing, MI 48824-1047
Contact: Jeff Marcero, WJR:
(313) 873-9810, jeffrey.marcero@citcomm.com; or Russ
White, University Relations: (517) 432-0923, whiterus@msu.edu
Feb. 20, 2008
Michigan State University and News/Talk 760 WJR
partner in Web resource for Great Lakes environmental issues
EAST LANSING, Mich.
--- Michigan State
University and News/Talk 760 WJR radio
have launched a Web site called “Greening of the Great
Lakes.”
The goal of the Web site, located at www.greeningofthegreatlakes.com, is
to provide information and insight into the organizations committed to making
the Great Lakes region a leader in environmental practices. It’s designed
to be an online resource for anyone interested in learning about the Great Lakes region, related environmental issues and ways
that they can protect the environment.
“‘Greening of the Great
Lakes’ is an exciting extension of MSU’s partnership
with WJR,” said MSU President Lou Anna K. Simon. “The
stewardship of the environment in which we live is vitally important to all of
us, especially when it concerns our treasured Great Lakes. We
want ‘Greening of the Great Lakes’
to become the online resource for all the important information people need to
incorporate sound environmental practices into their daily lives.”
WJR
President and General Manager Mike Fezzey said, “The outstanding
partnership between WJR and MSU to create www.greeningofthegreatlakes.com has
not only created a place where listeners can go to find extensive resources for
those dedicated to living an environmentally friendly lifestyle, but this site
will stay on the cutting edge of environmental related news and
information.”
Almost all of the information and resources on the site are
and will continue to be provided by MSU and Web site sponsors.
“Schupan
Recycling is proud to be a part of this environmentally focused Web
site,” said Tom Emmerich, president of Schupan Recycling. “As
recyclers, we’re focused on protecting our environment. And we’re
proud to be a part of this site and to be associated with this cause.”
Schupan Recycling was the first sponsor of “Greening of the Great Lakes.”
The Web site is divided into several categories and
sub-categories related to our environment. Primary categories include:
Agriculture, Biobased Technologies, Companies Contributing, ECO/AGRI Tourism,
Energy, Green Building, Green Careers, Green Facts,
Green Products, Public Policy, Recycling, Transportation, Green Events and
Water and Land.
One of the primary features of the
Web site is Green in the News and Regional Green in the News. This news feed is
produced by MSU's Knight Center for Environmental Journalism through a news
service called Michigan's
Echo.
“Each day we summarize the top
environmental stories reported by more than 35 Michigan
daily and weekly newspapers,” said Dave Poulson, associate director of
the Knight Center. “These summaries are
posted in a news digest that links to the full versions of the stories.
Organizations can take different versions of the feed and post it on their Web
sites.”
About a dozen companies currently
sponsor www.greeningofthegreatlakes.com,
including MSU’s Land Policy Institute and Office of Biobased
Technologies. These companies and organizations support the growth of knowledge
about environmental issues for consumers and are great stewards of the
environment.
Terry Link, director of campus sustainability at MSU, said,
“‘Greening the Great Lakes’
holds real potential for helping citizens within the bioregion appreciate both
the diversity and the shared experiences of those of us who reside here. While
we reside in a specific place, we are tied to our bioregion in environmental,
social and economic ways. This attempt to bring us together to share our
stories, our knowledge, and our passions for protecting this unique
bioregion on the planet is a great step.”
Although the site has been launched and is being promoted by
WJR and WJR.com, it is still being developed, updated and improved every
day.
“We are trying out different features and layouts and
continually growing the content and value for both the visitors and the
sponsors,” said Jeff Marcero, project leader for “Greening of the Great Lakes.” “The ultimate objective of the
site is to give the users a starting point for the environmental information
they may be seeking. The Web site might not contain all of the information
they’re seeking, but at the very least it should navigate them to where
they can learn more.”
###
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For MSU news on the Web, go to newsroom.msu.edu.