GLIN==> MARKETING THE ENVIRONMENT WORKSHOP

[Laura Rubin <lrubin@hrwc.org>]

MARKETING THE ENVIRONMENT WORKSHOP

Here's your chance to learn techniques used in commercial marketing to
change behavior.  Topics will be presented from the environmental
perspective, including: consumer psychology, market research, message
development, materials design and production, evaluation, assets leveraging,
and media placement.  This interactive one-day workshop includes a detailed
workbook plus custom camera-ready ads targeting nonpoint source pollution
prevention for use in your materials. 

Attendance is limited to 22 people per session.  Four hours of post-workshop
consultation will be available to participants at no additional charge
through June, 2003.  

Workshop developed and presented by the 
Huron River Watershed Council 734-769-5123 and www.hrwc.org
with support from MDEQ and USEPA. 

RESERVE YOUR DATE: April 24 or May 8, 2002   

Time:  8:30 am - 4:00 pm

Location: NEW Center, 1100 N. Main Street, Ann Arbor	

Cost: $95   breakfast and lunch included		

REGISTER ON-LINE or BY MAIL:

Online registration:  NEW Center web site  -  www.new.org  Go to the section
on "marketing you mission" and you will find the course description under
that category.

Mail registration:  form available as a PDF file on the NEW Center 
website for your convenience, or call Andrea at the number below to request
a copy of the form.

Questions?  Please call Andrea Grover at the NEW Center 734-998-0160.




Laura Rubin
Executive Director 
Huron River Watershed Council
1100 N. Main St. Ste. 210
Ann Arbor, MI 48104
734.769.5123


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