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GLIN==> Marketing the Environment





Brought to you by the Huron River Watershed Council with support from the
Michigan Department of Environmental Quality...

Marketing the Environment Workshop

Inspire lasting behavior change without straining your budget with proven
techniques used in commercial marketing. Topics include: consumer
psychology, sources for market research, developing your message, designing
and producing materials, media placement, leveraging assets, and evaluation.
This interactive one-day session includes a detailed workbook, custom
camera-ready graphics for use in print materials, and a guide for developing
a communications plan. While workshop examples are specific to environmental
groups, the concepts and principles presented will apply to any nonprofit
that wants to do a better job of marketing their mission. 

What past workshop customers said: A lot of useful, practical information -
Wonderful introduction to marketing, resources, approaches, options - Many
good ideas and examples - Witty, clear, concise.

To maintain interactive environment, course size is limited to 24.

Jennifer Wolf, Marketing Specialist, Huron River Watershed Council -
www.hrwc.org
Tuesday, October 28, 2003
8:30 am - 4:00 pm 
NEW Center 
$95 (lunch and assorted print materials included)

On line registration available at:

http://www.new.org/education/registration.html

 Please direct any questions regarding registration to Dallas Moore at the
NEW Center at 734-998-0160.  Course catalogue and mail registration forms
also available by calling this number.

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