GLIN==> Marketing the Environment Workshop

Brought to you by the Huron River Watershed Council with support from the Michigan Department of Environmental Quality...

Marketing the Environment Workshop

Tuesday, OCTOBER 28, 2003

NEW CENTER, 1100 N. Main Street, Ann Arbor, MI

8:30 am - 4:00 pm

$95, includes breakfast, lunch and workshop materials. Registration in advance required. See details below.

Inspire lasting behavior change without straining your budget with proven techniques used in commercial marketing. Topics include: consumer psychology, sources for market research, developing your message, designing and producing materials, media placement, leveraging assets, and evaluation. This interactive one-day session includes a detailed workbook, custom camera-ready graphics for use in print materials, and a guide for developing a communications plan. While workshop examples are specific to environmental groups, the concepts and principles presented will apply to any nonprofit that wants to do a better job of marketing their mission.

What past workshop customers said: A lot of useful, practical information - Wonderful introduction to marketing, resources,
approaches, options - Many good ideas and examples - clear, concise.

To maintain an interactive environment, course is limited to 24 attendees.

Trainer: Jennifer Wolf, Marketing Specialist, Huron River Watershed Council - www.hrwc.org; 734-769-5123; jwolf@hrwc.org

On line registration available at:

http://www.new.org/education/registration.html

Please direct any questions regarding registration to Dallas Moore at the NEW Center at 734-998-0160 or dmoore@new.org. Course catalogue and mail registration forms also available by calling this number.

GLIN==> Marketing the Environment Workshop - Oct. 28, Ann Arbor