LAKES FOREVER, BUDWEISER, AND
Budweiser coasters will be distributed to regional bars and restaurants to raise awareness of critical issues facing the Great Lakes
Now through the end of the year, Anheuser-Busch wholesalers will be distributing Great Lakes “awareness” posters and coasters to retail outlets in various states surrounding the Great Lakes (where legal). In addition, Budweiser will make a $10,000 donation to the Great Lakes Forever program for education and awareness programs that focus on protecting water quality.
“Our greatest challenge is letting people know that the Lakes need our help now,” notes Jeffrey Potter, coordinator of the Great Lakes Forever program. “People in the Great Lakes states are proud of the Lakes and feel a strong personal responsibility to protect them,” he continues, “but the Lakes are so huge and have played such an important role in defining our region’s identity and history, that sometimes it’s hard to believe they’re vulnerable.”
Great Lakes Forever is a three-year old public education program that includes educational signage in Wisconsin State Parks, radio and print awareness ads, educational beer coasters, and a Web site – www.greatlakesforever.org – where residents can learn more about the lakes, threats to their health, and ways they can get personally involved..
According to Potter, the problems facing the Lakes are complicated.
This is the second year Anheuser-Busch has supported the Biodiversity
“Each day, we depend on the
Peter Alexander, Biodiversity Project's executive director, was pleased
to receive the brewer's support, noting “The Great Lakes are vital to our
region's economy and way of life, but few people realize how fragile they are. We
appreciate Anheuser-Busch’s commitment and assistance in getting the
message out that each person can play a role in protecting and restoring our
To learn more about the program and how you can help protect the
Director of Communications Programs
P: 608-250-9876 x12
Donate and learn more online: www.biodiversityproject.org
Meet your neighbors, chat at: www.greatlakestownhall.org