Shedd Aquarium is excited to share some news about our new Great Lakes conservation program. After months of research and market testing, Shedd has launched a new Great Lakes awareness campaign.
The campaign consists of newspaper, magazine, television, radio, online advertising, festival and expo appearances and banners displayed at Chicago’s Venetian Night. The ads will run in Chicago, Michigan and Wisconsin.
Shedd also has a new Great Lakes web site (www.listentoyourlakes.org), which includes a blog with up to date Great Lakes stories from around the basin, campaign updates and other musings.
It is Shedd Aquarium's goal to generate awareness of Great Lakes issues and to inspire people to take action to help the lakes.
Director, Great Lakes Conservation
John G. Shedd Aquarium