sustainable innovation 03

[martin charter <101336.3560@compuserve.com>]

EXCUSE ANY CROSS POSTINGS

CONFERENCE ANNOUNCEMENT & CALL FOR PAPERS

Sustainable Innovation 03
Creating sustainable products, services and product-service-systems 
Towards Sustainable Product Design 8 
8th international conference
27th & 28th October 2003
Sweden

Organised by 
The Centre for Sustainable Design

Sponsored by 
The Nordic Council of Ministers
Swedish Business Development Agency (NUTEK), Sweden
Ministry of Environment, Sweden

Supported by
Department for Environment, Food & Rural Affairs (DEFRA), UK

Background
The Centre for Sustainable Design (www.cfsd.org.uk) is based at the Surrey
Institute of Art & Design, University College. Established in 
1995, it has become a leading European training  and research centre
focused on eco-design management and sustainable solutions 
development. A key feature of the Centre's activities has been the Towards
Sustainable Product Design series of international conferences 
that have been organised in the UK, Belgium, Germany and Netherlands. From
2001, conferences have focused on specific themes: 
services and management. The focus for 2003 will be Sustainable Innovation
and event will be organised in Sweden. 

Sustainable Innovation 03 will be a high profile conference that responds
to the recommendation by the World Summit on Sustainable Development (WSSD)
at Johannesburg (www.johnnesburgsummit.org) to "encourage and promote the
development of a 10 year framework of programmes in support of regional and
national initiatives to accelerate the shift towards sustainable
consumption and production to promote social and economic development
within the carrying capacity of ecosystems by addressing and, where
appropriate, delinking economic growth and environmental degradation
through improving efficiency and sustainability in the use of resources and
production processes, and reducing resource degradation, pollution and
waste". Sustainable Innovation 03 is a specific input into the development
of "awareness-raising programmes on the importance of sustainable
production and consumption patterns".

"The need to change unsustainable production and consumption would promote
innovation, new business opportunities and job creation....the
international community must focus efforts and resources on a number of key
areas and set clear targets. Scientists, businesses, trade unions and
consumers must be mobilised in a strategy for a decisive change to use new
technologies and learn new behaviour". 

Goran Persson, Prime Minister of Sweden, World Leaders Statement, WSSD,
September 4th 2002

"For us, innovation is the the best way to make a contribution to changing
consumer habits - not by persuading the customer to consume less but to
consume differently"

Belmiro de Azevedo, CEO, Sonae, Portugal in 'Walking the Talk'
(www.greenleaf-publishing.com)

Why Innovation?
To move towards more sustainable demand and supply-side patterns will
require the creation, development, purchase and use of more sustainable
products, services and product-service-systems (PSS). This will involve
changes to buyer behaviour at all levels (consumer, business and
government). To achieve this will mean new thinking, (re)thinking and
higher levels of creativity amongst all stakeholders. 

Concept
Sustainable Innovation 03 will explore the concept of sustainable
innovation from a product, service and PSS viewpoint by providing a
platform for discussion over best practice and new ideas. The event will
analyse the problems, barriers and obstacles to sustainable 
innovation associated with existing social, legislative, economic and
management systems and will highlight new business, organisational 
and product development models and opportunities. A unique feature will be
The Living Laboratory that will showcase new product, service 
and concepts and thinking. Sustainable Innovation 03 will essentially be
about new perspectives, thinking differently and will be a learning 
experience.

The event will combine a focus on the content and process of sustainable
innovation at incremental, (re)design, functional and systems 
levels. Sustainable Innovation 03 will include invited and refereed papers
on the development of sustainable products, services and PSS 
from designers, inventors, academics and managers. A core element of the
event will be a number of interactive creative processes on day 1 
and 2 designed to enable delegates to think, (re)think and create
sustainable solutions. Delegates will come from large companies,
entrepreneurs and small and medium-sized enterprises (SMEs), as well as
creative industries, venture capital, academia, government and NGOs. The
learning objectives of the event will be to raise awareness and
understanding of the opportunities for and barriers to sustainable
innovation by providing best practice and new ideas from both developed and
developing countries. The conference is supported by an leading-edge
international Advisory Board.

Conference topics
Sustainable Innovation 03 welcomes cases studies, conceptual and
research-based papers covering sustainable innovation (products, services
and PSS) in relation to five themes:
* Changing framework conditions and the policy agenda
* Innovation in technology, design and development practices
* Triggers and barriers to innovation
* International supply and value networks
* Innovation in management and business models

Living laboratory
Sustainable Innovation 03 welcomes blue-sky, thought-provoking, radical
concepts and ideas with an emphasis on new business models 
rather than solutions focused on 'business as usual'.
* Products
* Services
* Product-service-systems (PSS)

Submission details
Conference topics: please email, fax or post 500 words describing your
proposed paper by 31st January 2003. The paper will then be sent to 
the Advisory Board for evaluation and authors will be given feedback by the
end of February. 
Living laboratory: please email, fax or post 2 pages that a) visualise, b)
describe your proposed sustainable product, service or PSS concept 
and c) outline the financial, economic, social, ethical and environmental
impacts (both positive and negative) of your idea. Please send your 
outline by by 31st January 2003. Proposals will then be sent to the
Advisory Board for evaluation and feedback will be returned by the end of 
February with successful sustainable solutions designers asked to present
their concepts to decison-makers and potential investors at the event.

Website
Sustainable Innovation 03 will be supported by a website
(www.cfsd.org.uk/events/tspd8) that provides a series of links covering
issues related to sustainable innovation. This will also include creative
triggers and tools to help people ‘think out of the box’.

Advisory Board: Sustainable Innovation 03

Ray Anderson, CEO, Interface, US
Colin Beard, Sheffield Hallam University, UK
Janine Benyus, Writer, US
Gunilla Blomquist, Head of Section, Ministry of Environment, Sweden
Raymond van Ermen, Director, European Partners for Environment (EPE),
Belgium
Niels Peter Flint, Concept Designer, Denmark
Claude Fussler, Director, World Business Council for Sustainable
Development (WBCSD), Switzerland
Ernst van Hattum, Chairman, O2 Global, Netherlands
Stefan Henningsson, NUTEK, Sweden
Niven Huang, Executive Director, Business Council for Sustainable
Development (BCSD), Taiwan
Albin Kaelin, CEO, Rohner Textil, Switzerland
Preben Kristiansen, Head of Department, Environment Protection Agency,
Denmark
Bas de Leeuw, Manager, Sustainable Consumption and Production Unit, United
Nations Environment Programme (UNEP), France
Bob Lisney, Head of Natural Resources Initiative, Hampshire County Council,
UK
Ken Lum, Director, Commonwealth Science Council, UK
Darrell Mann, Chairman, TRIZ Europe, Belgium
Fumi Masuda, CEO, Openhouse, Japan
Anna Lise Mortensen, Director, Sustainable Development, Hartmann, Denmark
Jacqueline Ottman, President, J. Ottman Consulting, US
Jon Opem, Ministry of Environment, Norway
Gary Owen, CEO, ResponseAbility Alliance, South Africa
Professor Ken Peattie, Director, Centre for Business Relationships
Accountability, Sustainability and Society (BRASS), University of Cardiff,
UK
Professor Michael Polonsky, University of Victoria, Australia
Julia Ridsdale-Saw, Executive Secretary, EMC European Marketing
Confederation, Belgium
Professor Nigel Roome, Chair of Sustainable Enterprise and Head of
Department, Erasmus Centre for Sustainable Development & Management,
Erasmus University, Netherlands
Dr Freider Rubik, Senior Researcher, Institut fur Okologische
Wirtschaftsforschung, Germany
Bob Ryder, Head of Environment, Business and Consumer Division, Department
for Environment, Food & Rural Affairs (DEFRA), UK
Dr Arnold Tukker, Senior Consultant, TNO, Netherlands
David Walker, Director, Giraffe Innovation, UK
Dr Peter White, Associate Director for Corporate Sustainable Development,
Procter & Gamble, UK
Professor Ryoichi Yamamoto, Director, RCAST, University of Tokyo, Japan

For more information on Sustainable Innovation 03 please contact:

Professor Martin Charter
Director
The Centre for Sustainable Design
The Surrey Institute of Art & Design, University College
Tel:  + 44 (0) 1252 892772
Fax: + 44 (0) 1252 892747
Email: mcharter@surrart.ac.uk
Website: www.cfsd.org.uk/events/tspd8

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