Re: Market Forces and P2-Reply

[Tim Greene <greenett@ctrvax.Vanderbilt.Edu>]

At 12:23 PM 2/14/97 +0000, Josh Kanner wrote:
>     then perhaps the answer is to create new measures of performance.
                                           ^^^ ^^^^^^^^ ^^ ^^^^^^^^^^^

Josh hits it right square on the head.  I have just one simple question in
response to this idea.  Why don't companies put dollar values on their
environmental impacts?  

All seem to agree that performance must be measured.  TRI is great, but it
leads to apples and oranges comparisons.  And, your average Fortune 500 CFO
doesn;t speak the engineering lingo of other env. performance systems.

Why not figure out how much damage (in dollars) all that pollution causes?
Makes selling P2 easy...