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ETV, P2 Technologies, and the Role of Verification?


I am helping to strategically outreach for EPA's Environmental Technology
Verification (ETV) Program to P2 technology vendors and developers.  I
would like your suggestions about how best to reach the P2 technology
industry as well as your opinion about the role of technology verification
for P2.  Details follow below.

Thanks for your input.

Beth Lachman,
RAND (e-Mail: Beth_Lachman@rand.org)

The ETV Program is an experimental pilot program designed to verify the
performance of innovative technical solutions to problems that threaten
human health or the environment.  Managed by EPA's Office of Research and
Development, ETV was created to substantially accelerate the entrance of
new environmental technologies into the domestic and international
marketplace by providing credible, cost-effective, high quality data on the
performance of new technologies.  This performance data supports the
efforts of state and local government pollution prevention practitioners,
regulators, and other decision makers by reducing the uncertainty
surrounding the adoption of new technologies. Through involvement and
collaboration with many different stakeholders in the verification process,
ETV can help assure communities, businesses, and regulators that new
environmental technologies can improve environmental performance while
reducing the costs associated with gaining acceptance by multiple states
and localities.

ETV verifies commercial-ready, private sector technologies through twelve
pilot programs.  Many of these pilots are designed to verify pollution
prevention technologies, including the following pilots:

*	Pollution Prevention (P2)/Waste Treatment
*	P2 Innovative Coatings and Coatings Equipment
*	P2/Metal Finishing
*	Indoor Air Products
*	Climate Change Technologies
*	Advanced Monitoring Systems
*	Air Pollution Control

For more information about ETV call Penelope Hansen at (202) 564-3236; or
see the ETV website at   http://www.epa.gov/etv/.

The ETV program has been running for about 2 1/2 years and is halfway
through its pilot stage.  During this time much has been done to target and
inform P2 technology vendors and developers about the ETV experiment so
they might choose to participate in the ETV program.  However, so far very
few P2 technology vendors and developers have participated in ETV compared
to other environmental technology areas.  There are many potential reasons
why P2 technology vendors are not participating as much in the ETV program

1. P2 is frequently a system optimization process which focuses on unique
processes within a particular industry or business facility

2. Many companies, especially large and medium size companies, develop P2
processes in house and they do not care about commercializing those
technologies. In fact, such P2 technologies may give them a competitive
advantage so there are disincentives to commercialize.

3. Reengineered "products" also are optimized from one user to another;
therefore, there is a need for real flexibility in the markets.

4. Products do not perform as advertised.

5. Products are already selling well, such as for cost savings reasons,
therefore, they do not need verification.

6. The P2 technology vendors are not familiar with ETV and its potential

7. ETV may cost too much for P2 technology vendors, which is a special
concern for technologies which have a limited market niche and small firms.

8. Outreach has not yet been sufficient or appropriate to reach the P2
technology developers and vendors.

Given this background information my main questions are:

1. How can EPA best inform P2 technology developers and vendors about the
ETV program?

2. Besides NPPR and their activities, what other organizations,
conferences, web sites, newsletters, and list serves do you think would be
most effective to reach such P2 technology vendors and developers?

3. Is there even a need for technology verification for P2 technologies? If
yes, which types of P2 technologies?

We already have many ideas about these questions but I am interested in
your opinions to help prioritize ideas and make sure we haven't missed

Thanks for the help. Feel free to call me if you prefer talking to
e-mailing.  Also, please forward this e-mail onto anyone who might be

E-mail: Beth_Lachman@rand.org
Phone: 202-296-5000 ext. 5279
FAX: 202-296-7960
On-line Report: "Linking Sustainable Community Activities to Pollution
Prevention: A Sourcebook" at http://www.rand.org/publications/MR/MR855/.