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Case study on successful public ed campaign

Hi!  I am looking for an example of a successful public education
campaign, such as encouraging citizens to take on practices that
reduce Non-point source pollution.  It does not have to NPS - just a
sucessful campaign.  Any leads would be much appreciated!

Thanks in advance!

Martha Arosemena
Texas Natural Resource Conservation Commission
Office of Pollution Prevention & Recycling, MC112
P.O. Box 13087
Austin, TX  78711-3087
phone: 512/239-3185
fax: 512/239-3165