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Sustainable Technology Development



APOLOGIES FOR CROSS-POSTING

Dear Colleagues,

We would like to announce the publication on April 7th, 2000 of

SUSTAINABLE TECHNOLOGY DEVELOPMENT
Paul Weaver, Leo Jansen, Geert van Grootveld, Egbert van Spiegel and
Philip Vergragt

304pp hardback
234mm x 156m April 2000
ISBN 1 874719 09 8     £35.00/US$65.00

*********************************
To find out more about this title, to place an order or to view Chapter
1 ("Capacity-Building for Sustainable Technology Development and
Innovation") on-line, please visit the Greenleaf website at

http://www.greenleaf-publishing.com
Scroll down on the homepage and click on the book cover
*********************************

In the time it takes to read this sentence, about fifteen people will be
added to the world's population. Read the sentence again, and there will
be thirty. Tomorrow, each of these people will be demanding greater
prosperity. Production and consumption are increasing fast but will have
to grow even faster in the future to keep up with population growth and
a world increasingly divided by inequality. How should we react to these
trends? Certainly, many use growth figures to forecast disaster. But
there is an alternative vision: one of a sustainable future, in which
growth is seen not as a threat, but as the driving force behind
innovation. This is the scenario worked out in the Netherlands by
Sustainable Technology Development (STD), a five-year programme of
research and 'learning-by-doing' based on setting up new innovation
networks and working with new methods to search for sustainable

technological solutions.

In order to make sustainability tangible, STD made a leap in time. What
human needs will have to be satisfied fifty years from now? Taking a
sustainable future vision as a starting point, STD demonstrated what
steps we should take today for new technologies and systems to be in
place in time.  These results are now available for the first time in a
comprehensive, specifically written English-language book,  together
with a description of the unique working method of STD and the results
and key lessons from a set of the programme's illustrative case studies.
This book serves as a manual for industry, governments and social
leaders wanting to prepare themselves for a sustainable future.

Sustainable Technology Development sets out the programme's underpinning
philosophy and describes its approach, methods and findings. Delivering
sustainability means finding ways to meet human needs using a fraction
of the natural resources we use today. The world’s richer nations would
be wise to target at least ten-fold improvements by 2050 in the
productivity with which conventional natural resources and environmental
services are used. And they need to bring new, sustainable resources
on-stream to augment the resource base and replace the use of
unsustainable alternatives.

Sustainable Technology Development marks a significant contribution to
our understanding of innovation processes and how these might be
influenced in favour of sustainable technology development. In
principle, technology could play a pivotal role in sustainable
development. Whether it does or not depends on whether innovators can be
encouraged to make this an explicit goal, adopt long-term time-horizons
and search for renewable technologies. Given the long lead-times
involved, there is no time to waste in beginning the search.

The STD programme has begun to make inroads into one of the most urgent
of all needs concerning sustainable development: that for innovation in
the innovation process itself.



"The results of the STD programme are impressive. The programme has come
up with a method which can be used to develop further the synthesis
between ecology and economy ... There is much to be learned from the STD
programme ... We trust that ... [it] will help pave the way to a sustainable
future."
M. de Boer, Minister of Housing, Spatial Planning and Environment; 
G.J. Wijers, Minister of Economic Affairs; 
A. Jorritsma-Lebbink, Minister of Public Works and Water Management; 
J.M.M. Ritzen, Minister of Education, Culture and Science; 
J.J. van Aartsen, Minister of Agriculture, Nature Management and
Fisheries

*********************************
To find out more about this title, to place an order or to view Chapter
1 ("Capacity-Building for Sustainable Technology Development and
Innovation") on-line, please visit the Greenleaf website at

http://www.greenleaf-publishing.com
Scroll down on the homepage and click on the book cover.

*********************************

Alternatively, please contact:

Samantha Self
Greenleaf Publishing
Aizlewood Business Centre,
Aizlewood's Mill,
Sheffield S3 8GG
UK
Tel: +44 (0)114 282 3475
Fax: +44 (0)114 282 3476
e-mail: greenleaf@worldscope.co.uk

http://www.greenleaf-publishing.com