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Fw: [environmentaljournalists] Book publication on Environmental Management in South East Asia

*** please forward this to anyone who might be interested in Environmental
Management Systems, ISO 14001, and/or the environment of Asia.  thanks!***

The Asian Institute of Management (http://www.aim.edu.ph) is pleased to
announce a new faculty publication:

-- by Dr. Purba  Rao, Holder of the Don Benigno Jr. Professorial Chair in
Business Management

This book shows practicing managers that environmental management makes
business sense.  It examines seven case studies, all from Southeast Asian
companies and contexts, documenting their efforts in implementing
environmental management systems, with each achieving satisfying levels of
success even in initial stages.

Trends in environmental laws and regulations, including private sector
initiatives in five ASEAN countries provide a starting point and a useful
perspective for understanding the context of the issues and cases presented
in the book.

Business management students will find the book appealing in its use of
framework analysis, rigorous statistics, and case studies. Business and
management practitioners will find the examples and cases useful and
relevant to their more down-to-earth concerns-questions such as what
obstacles to anticipate in implementing an EMS, how those obstacles can be
overcome, and what concrete benefits can be obtained, how soon and how

Students in development management, including public sector managers and
regulators,  will also find this book an interesting source of new ideas on
changing paradigms in environmental management-especially as they apply to
the urban and industry sector.

Price :USD $35 plus handling charges
Discounts Available
Cheques and Credit Cards Accepted

For orders and inquiries, please contact: The AIM Library
Tel: Manila 632-817-2663
Email: library@aim.edu.ph.  PLEASE REFERENCE CODE   "PRBH"    WHEN INQUIRING
OR ORDERING.  Thank you, this helps us track our communication efforts.

Here are some of the reviews of the book :

Book Review by Ms. Grace Favilla
Adviser to the Board" of Philippine Business for the Environment

Towards a Green Millenium  is such a welcome development for me as an
advocate for corporate environmental initiatives.  It validates in a very
scientific manner statements about the business benefits of environmental
management that I have been mouthing in the last 8 years when I was
executive director of the Philippine Business for the Environment.

Evidently using very technical tools of her field of expertise, namely
research and statistics, but writing in relatively simple language,   Dr.
Rao illustrates the very positive impact of environmental management
system(EMS) implementation to the business performance of companies.

In her sample of cases from the Philippines, Malaysia, Indonesia and
Thailand she goes as far as to say,  "The managers in this region are
noticing already that though many companies go for EMS implementation and
eventual certification process, the benefits obtained from this process far
exceed what they expected to achieve and these include compliance, marketing
advantage, enhanced corporate image, significant improvement in productivity
and cost saving, and fulfillment of corporate responsibility of contributing
towards sustainability.

The book would be an invaluable tool in convincing more professional
executives to go into EMS in their companies.  Moreover, any company
starting to set up an EMS would find the 7 cases cited by the book useful.
They report in some detail the steps taken by the subject companies.

The book would also be a good material for government policy makers.  The
statistical analyses of Dr. Rao point out not only areas of high positive
correlation between environmental management and business performance but
also areas that have little correlation which could improve if addressed by
government or  policy makers.  One such  area is the case of SMEs that
currently    face many obstacles or barriers in implementing EMS, ranging
from lack of awareness to lack of capital for ISO14001-certification.
Government could look into creative incentives to motivate these small
companies to apply EMS so that they, too, could reap the same benefits their
larger counterparts are enjoying..

The third sector of readers who could benefit from this book is that of
active environmentalists.  It could help them focus their militant efforts
on those companies that are truly environmentally delinquent but this time
offer an alternative solution which has been scientifically validated.

In closing, I thank Dr. Rao for giving us advocates for industrial
environmentalism a solid argument that sound environmental management is
beneficial to business.

4 August, 2000.

Book Review for:  Dr. Purba Rao,  Towards a Green Millennium.

The introduction of the ISO 14001 environmental management system standard
in 1996 brought with it the expectation that there was finally a tool for
companies to use to get their environmental and management acts in sync with
each other.  Higher hopes included the ability to reduce pollution of all
kinds, enhanced public and corporate image, all leading to higher revenue
streams and better economic results, etc.

Have these expectations and hopes become reality?  This is a question that
often perplexes environmental auditors and consultants, not to mention
companies that are trying to implement an environmental management system!
Does the investment of time, effort, labor, money, etc., really pay off in
the end with reductions in pollution, energy usage, materials usage, while
at the same time generating improvements in the overall production process,
i.e., increased production and lower overall costs-the dream of every senior

Until now, it was hard to answer, and prove our answers, to these questions.
Dr. Purba Rao's new book, Towards A Green Millennium, seems to have hit the
nail on the head by providing the reader with seven case studies, all from
Southeast Asian companies and contexts, and documenting their efforts in
implementing environmental management systems, with each achieving initial,
satisfying levels of success.

One of the most difficult things for any system coordinator to do is to
convince a senior manager or management team that their program is going to
deliver the organization more benefit than cost.  This goes for whether it
be a safety, quality, or an environmental management system.  Part of the
difficulty is quantification-is our lack of accidents, defects, pollution,
etc., directly attributable to our management system, or have we just been

Dr. Rao shows, for example, that investment in environmental management
activity pays off.  In a printing and publishing company, quantifiable
savings of $149,000 Singapore dollars per year could be achieved, not just a
one off, "temporary" saving.  Another organization, an American
semi-conductor firm operating in the Philippines, was able to meet both
Filipino and American legal emission requirements, thereby avoiding costly
fines, as well as quantify their savings in reduced resources use.  Other
examples from the seven cases accurately prove the same general story:  for
any organization willing to invest their time, money, and people up front in
implementing correctly, environmental management activity pays off over time
and for the long haul as well, regardless of the type of business or
industry.  Thus, the system eventually drives itself as organizations seek
more and better ways to improve themselves.

Refreshingly, for either sceptics or true believers alike out there in the
field, a read through Towards A Green Millennium will at the very least be a
confidence builder, and if well put to use, can be a valuable tool for
implementers and coordinators to make their case for implementing an
environmental management system in their respective organizations.  That it
puts all this information into a Southeast Asian context also fills a gap
that is sorely in need of filling in the region.

By  Eric ROOS, ASA,
Det Norske Veritas (DNV)

*** please forward this to anyone who might be interested in Environmental
Management Systems, ISO 14001, and/or the environment of Asia.  thanks!***