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Fwd: [greenyes] Action: Disney, Send Disposable DVD Idea to the Dump



Apologies for Cross-Postings

>From: "Monica Wilson" <mwilson@essential.org>
>Date: Wed, 28 May 2003 10:41:58 -0700
>
>Last week there were a few messages on the GreenYes list about Disney
>bringing out a new line of disposable DVDs to replace rental DVDs. The
>disposable DVDs are ruined by exposure to air shortly after being opened, 
>thus eliminating the need to return them to the rental store.
>
>At the ActForChange website you can now write Disney a letter asking them 
>to call off this terrible plan. Please visit
>http://www.workingforchange.com/activism/action.cfm?itemid=15031
>
>Or, if you want to mail a letter directly to Disney the address is
>
>The Walt Disney Company
>Buena Vista Home Entertainment
>800 Winneconne Ave, 3rd Floor
>Attn: Consumer Relations
>Neenah, WI 54956
>
>And here's their recommended letter text (which can be altered if you send 
>an email from the website):
>
>###
>Dear Disney,
>
>I was shocked to read about Buena Vista's plan to begin marketing
>disposable, self-destructing rental DVDs this coming August.  This
>illogical, wasteful, environmentally-harmful plan should be halted
>immediately.
>
>In 2002, 891.4 million DVDs were rented.  If just 10% of those had been
>disposable, that would have added more than 89 million DVDs to our
>landfills, in addition to wasting valuable energy resources to create
>millions more DVDs than are currently manufactured.
>
>We already have enough disposable discs entering our waste stream, thanks 
>to AOL's ubiquitous discs, and services already exist to allow easier 
>return of rental DVDs, like Netflix's U.S. Mail return 
>system.  Video-on-demand, which your chairman Michael Eisner recently 
>announced your company will also be testing later on this year, is another 
>alternative that would not generate the waste that this ill-conceived plan 
>would generate.
>
>I have heard that Disney is arguing that the discs will be recyclable.
>Decades of consumer experience with recycling demonstrates that unless 
>something can be put into a recycling bin at the consumer's home or 
>apartment, calling it recyclable does not mean it will actually be recycled.
>
>Promising to make it easier down the road is avoiding your 
>responsibilities now.
>
>Please do not move forward with this wasteful plan, and please let me know 
>how you intend to proceed on this issue.
>
>Sincerely,
>###
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Gary Liss
916-652-7850
Fax: 916-652-0485 


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