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RE: Looking for examples of marketing/advertising associated with a junk car cleanup campaign
The one I am most familiar with is:
though it might not be quite what you are looking for....in fact it might be in
the opposite direction of what you are looking for! -- nonetheless I'd be remiss
if I didn't point out that many rural areas have a local stock car racing
track, which might be more than willing to work with junk car owners to acquire
vehicles for a "Hornet" event or some such thing (in our area, "Hornet" class
racing is basically the very bottom entry rung, where the cars can be just about
anything, so long as they are painted bright yellow with black, and have a few
basic safety mods made to them).
"hornet" cars start out as junkers that can be brought into running -- though
not roadworthy -- condition at low cost by someone with some proficiency with a
wrench, are raced for a season or three, and finally find their way to a junk
path from yard to junk yard -- er, automotive recycling facility -- might not be
direct; in fact, it might involve a WHOLE lot of left turns -- but it will
nonetheless get there.
I know this? Well, I am a liberal, economy car
driving, tree-hugging environmental professional who just happened to grow
up watching noisy, dirty cars drive around and around in circles at high
speeds. Once it gets in your blood (and it may very well be genetic -- my
dad used to drive race cars from time to time), it doesn't get out.
of like mercury, I guess.
Anyway, chalk it up to cognitive dissonance. And for the record,
no, we DON'T only go for the crashes (though I'd be lying if I said that wasn't
part of the attraction).
for the record, no, it doesn't make any sense to me that I like such things,
Senior Research Scientist, Knowledge
Transformation & Integration Group
Pacific NW National Laboratory
PO Box 999
Richland, WA 99352
Voice: (509)-372-4946/Fax: (509)
Sorry for the cross post and for discussion about waste
management other than source reduction. I'm looking for links to examples
of marketing/advertising associated with a junk car cleanup campaign.
I'm asking for a remote local
government. An individual donating the car to a local or national group
really isn't an option, given the rural-ness of the location. At
this point I don't know if the individual will need to pay something with the
government subsidizing the rest, or if this will be a
pre-paid service where the government will take on all the costs of
collection and transport to an appropriate facility.
If anyone has examples of a "time to get the old wreck
(or maybe even major appliance) out of your yard" marketing campaign they
can point to, I'd be interested in learning of same.
P2RIC, the Pollution Prevention
Information Center, is
a proud member of the Pollution Prevention
Resource Exchange, P2Rx.org.