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LA Sustainable Business Training
Apologies for Cross-Postings
From: "Burt Hamner"
Organization: Cleaner Production International
Public Short Course,
UCLA Vice Chancellor Lokman to Speak on the
Challenge of Sustainability for Communications
Mon Sept 18, 8:30 ? 4:30
UCLA Faculty Center
In April 2006, UCLA Chancellor Albert Carnesale approved the new
Sustainability Principles for UCLA and endorsed the work of the campus
Sustainability Committee. This diverse group has been discussing
for over a year how to make all aspects of the university more
environmentally and socially sustainable and they can now demonstrate
numerous examples of sustainable practices on campus.
Lawrence Lokman is Assistant Vice Chancellor for University
Communications and a member of the Sustainability Committee. He
directs the formulation and implementation of strategic communications
initiatives and plans that support a desired image and sets of
perceptions of UCLA. Before joining UCLA in 2004 Lokman was
vice president at Rogers & Associates Inc., the West Coast's largest
independent public relations firm. Prior to that, Lokman served as
senior communications consultant to the Los Angeles Department of Water
and Power, the nation's largest municipal utility.
?We don?t have a game plan yet but we have developed principles and key
ideas for sustainability at UCLA,? says Mr. Lokman. He has agreed
to speak about his experience learning about sustainability, and his
ideas about how to frame it to audiences, as a morning keynote in the
public short course, ?Communicating Sustainability?, Sept 18, 8:30 ? 4:30
at the UCLA Faculty Center on campus in West LA.
?This is a great practical learning opportunity for anyone concerned
about sustainable business or society,? says course director and
instructor Burton Hamner. ?Vice Chancellor Lokman is that very rare
person, a highly qualified public relations expert who has really been
wrestling with concepts of sustainability and how to talk about it to
diverse groups. We?ve asked him to describe how he has been getting
his arms around it, so to speak, and what are the PR challenges he
expects in promoting sustainability at UCLA.?
The public short course, ?Communicating Sustainability?, presents the
latest research, best practices, international guidelines and case
studies about professional practice in sustainability communications ?
what to talk about, how to talk about it, what audiences expect, what not
to say, and more. The instructor is an MBA program professor and
international consultant to the World Bank, US Agency for International
Development, United Nations, Government of Thailand, City of Seattle,
Nike Inc., and more.
Course details are online at
. Registration is limited to 50 persons; course date is Sept
For more information email
Please forward this notice to persons and organizations promoting
sustainable business, government and society. Thank you!