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[ZERI-US] worldchanging article on zero-waste
Apologies for Cross-Postings
Note: ZWIA is mentioned in World Changing article on Zero Waste on
Pay As You Throw: More Interest in Zero-Waste
March 20, 2007 2:05 PM
We talk more and more often these days about the potential danger of
half-steps toward sustainable practices. Now that the idea of being
greener has infiltrated most corners of the business world, we're at a
critical point where thinking only part of the way to a true solution
means settling for something that may never get us all the way there.
What are some of the all-the-way solutions we're talking about? You could
call them "The Zero's" --
zero-waste. The only way to surpass total elimination of the harmful
byproducts of our lives is to create ways to
suck up our
own waste and
damage. But acknowledging that there are enormous hurdles between
halting our current momentum, and getting the pendulum to swing the other
way, going for zero is probably the best combination of a solution that
is both high-impact and quickly-attainable for the average individual,
city or business.
Fortune Magazine recently ran an article about the smart business
move that is zero-waste, and the "total makeover of the global
economy" that will be required in order to obliterate the concept of
throwing things away. In a garbageless economy,
functions like a biological system in which one manufacturer's
byproducts are another's fuel (or even the fuel for the same process) --
what Bill McDonough and Michael Braungart describe as
"waste=food." And the advent of such a neobiological system may
amount to "The Next Industrial Revolution."
For more, go to:
Gary Liss & Associates
From: Lucas Gonzalez <email@example.com>
Date: Wed, 21 Mar 2007 10:16:06 +0100 (CET)
Subject: [ZERI-US] worldchanging article on zero-waste
there are more articles there, but this is full of good links
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