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[ZERI-US] worldchanging article on zero-waste

Apologies for Cross-Postings

Note: ZWIA is mentioned in World Changing article on Zero Waste on 3-20-07

Pay As You Throw: More Interest in Zero-Waste Efforts

Sarah Rich
March 20, 2007 2:05 PM

We talk more and more often these days about the potential danger of half-steps toward sustainable practices. Now that the idea of being greener has infiltrated most corners of the business world, we're at a critical point where thinking only part of the way to a true solution means settling for something that may never get us all the way there.

What are some of the all-the-way solutions we're talking about? You could call them "The Zero's" -- zero-energy, zero-carbon, zero-emissions, zero-waste. The only way to surpass total elimination of the harmful byproducts of our lives is to create ways to suck up our own waste and reverse the damage. But acknowledging that there are enormous hurdles between halting our current momentum, and getting the pendulum to swing the other way, going for zero is probably the best combination of a solution that is both high-impact and quickly-attainable for the average individual, city or business.

Fortune Magazine recently ran an article about the smart business move that is zero-waste, and the "total makeover of the global economy" that will be required in order to obliterate the concept of throwing things away. In a garbageless economy, industry functions like a biological system in which one manufacturer's byproducts are another's fuel (or even the fuel for the same process) -- what Bill McDonough and Michael Braungart describe as "waste=food." And the advent of such a neobiological system may amount to "The Next Industrial Revolution."

For more, go to: http://www.worldchanging.com/archives/006316.html

To: ZERI-US@yahoogroups.com
From: Lucas Gonzalez <lgs0a@yahoo.es>
Date: Wed, 21 Mar 2007 10:16:06 +0100 (CET)
Subject: [ZERI-US] worldchanging article on zero-waste


there are more articles there, but this is full of good links

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