Zero Waste tops Newsweek list of 10 Fixes for the Planet

[Gary Liss <gary@garyliss.com>]

Apologies for Cross Postings

10 Fixes For the Planet
By Anne Underwood | NEWSWEEK
Apr 14, 2008 Issue 

"Scientists, inventors and entrepreneurs are focusing on ways to
help the environment. Some of our favorite ideas:
 
1. Zero waste: Recycling paper, plastic and aluminum is a start, but, oh,
so 20th century.

Eric Lombardi hates waste. "Landfills are like black holes, where
resources go in and never come out," says the executive director of
Eco-Cycle, a nonprofit recycler in Boulder, Colo. "As the world's
population explodes and its resource base shrinks, we can't afford
that." Instead, Lombardi wants manufacturers to make most or all of
their products fully recyclable, using materials designed to be
recaptured rather than ending up in junkyards. It's not impossible, as
companies like Shaw Carpets and office-furniture maker Steelcase are
showing. Both make products with stringent C2C Certification, indicating
total recyclability?and 40 other companies, tapping into the green
building trend, are doing the same. "Waste is expensive and
inefficient," says Lombardi. "It only appears cheap because the
market doesn't send bills to industry for groundwater pollution and
resource depletion."

For the full article, go to:

http://www.newsweek.com/id/130625?tid=relatedcl

Gary Liss       
916-652-7850    
Fax: 916-652-0485
www.garyliss.com