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Scott and colleagues: High on my list would be failing to begin with your target
audience’s interests, needs and approaches to problems, and instead starting
from your internal organization of information and people, your language, and
your approach to the issues. This is the Web manifestation of a critical need
in all communications, speaking to your audience’s needs in ways
they understand rather than simply saying what you want to say in your
language. My humble two cents, Wayne Pferdehirt From: owner-p2tech@great-lakes.net
[mailto:owner-p2tech@great-lakes.net] On Behalf Of Butner, R Scott "An
EPA Project Manager's Guide to Insuring that your Web Project Will
Fail." So
here's the question: what should Contractor X tell the crowd? I
invite your responses, anonymous or otherwise, public or private. I
invite responses from both contractors, and from EPA project managers who have
learned from bitter experience. |