[dailynews] Free Great Lakes app now available!

FOR IMMEDIATE RELEASE

December 18, 2012

CONTACT:           Carl Lindquist
                                Superior Watershed Partnership
                                906-228-6095, Ext. 14
                                carl at superiorwatersheds.org<mailto:carl at superiorwatersheds.org>



Just in time for Christmas; FREE smart phone app and web-tool provides birds-eye color photography for entire Upper Peninsula coastline.

Imagine having a birds-eye view of the Great Lakes coastline anywhere in the Upper Peninsula of Michigan including the shorelines of Lake Superior, Lake Michigan and Lake Huron. Now you can!

The Superior Watershed Partnership (SWP) is proud to announce the Great Lakes Shoreviewer a free online imagery tool that provides over 1,400 miles of beautiful color photography for the entire Upper Peninsula shoreline. In addition, Apple computers recently approved a free smart phone app of the Shoreviewer available on ITunes under Great Lakes Shoreviewer.

But the Shoreviewer is more than just pretty pictures.  It contributes to an in-depth scientific understanding of the coastline by providing seven layers of GIS maps that identify such important features as coastal wetlands, critical coastal dunes, soils, topography and more.

Originally conceived as a land-use decision tool for local municipalities, township and counties, the Shoreviewer is already being used for a wide variety of applications including regional tourism campaigns, habitat protection efforts and planning kayak trips.

Carl Lindquist, Executive Director of the SWP explained, "We developed the Shoreviewer to provide a wealth of important information about our Great Lakes coastlines...it just happens to start with stunning color photography. Now we're happy to see it has so many other applications including nature tourism and sustainable economic development."

Marquette City Manager Bill Vajda values the Shoreviewer as a unique community planning tool.  "The Shoreviewer is a powerful tool for Marquette's sustainability and environmental management programs, said Vajda.  "The city's Community Development Department uses its easy-to-access information to make informed decisions about Marquette's most important asset; the beautiful Lake Superior shoreline."

The Great Lakes and St. Lawrence Cities Initiative (GLSLCI) has also recognized the many practical applications of the Shoreviewer.  "The UP Shoreviewer is a valuable tool for Great Lakes cities" said David Ullrich, GLSLCI Executive Director.  "The bird's eye view of the coastal terrain can be very helpful to planners, law enforcement personnel, rescue squads, harbor masters and many others."

The tourism and economic benefits of the Shoreviewer have been put to use by Northern Initiatives (NI), a regional sustainable economic development non-profit organization.  "The Upper Peninsula Shoreviewer allows visitors to explore our vast and varied shorelines online and to use it as a planning tool for nature based experiences." said Christine Rector, NI Program Director. "NI has linked the Shoreviewer to our Great Lakes nature tourism programs."

The Shoreviewer includes color, digital, oblique-angle, GPS-referenced photographs that can be easily accessed via the Internet at the SWP website (www.superiorwatersheds.org<http://www.superiorwatersheds.org>).  The tool also includes a set of downloadable GIS maps for each photo location. These maps include wetlands, soils, slope, coastal dunes, topography, true color photography and color infrared photography.  Marquette computer programmer, Jim Argeropoulos worked with the SWP and Apple to develop the smart phone app. Coming soon; a Shoreviewer app for other smart phone brands.

Original funding for the Shoreviewer was provided through the Michigan Department of Environmental Quality Coastal Management Program and the National Oceanic and Atmospheric Administration (NOAA). The SWP partnered with Applied Ecological Services (AES) and photographer Tom Buchkoe to fly and photograph the entire Upper Peninsula Great Lakes coastline including Lake Superior (612 miles), Lake Michigan (438 miles) and Lake Huron (431 miles). These flights also included many large Great Lakes islands.

For more information, please contact the Superior Watershed Partnership (www.superiorwatersheds.org<http://www.superiorwatersheds.org/>).

Note: Apple Image attached:  https://itunes.apple.com/us/app/great-lakes-shoreviewer/id534428167

Note: See attached photos

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Natasha Koss
Program Manager
Superior Watershed Partnership
Lake Superior*Lake Michigan*Lake Huron
2 Peter White Drive
Presque Isle Park
Marquette, MI  49855
Ph: 906-228-6095, Ext. 11
fax:  906-228-6863
Web:  www.superiorwatersheds.org

[cid:image003.jpg at 01CDDD0F.D9EC6A90]


The mission of the Superior Watershed Partnership is to protect and improve the natural resources of the Upper Peninsula of Michigan on a watershed basis; by promoting responsible individual and community actions that ensure a sustainable environment, encourage a sustainable economy and help improve quality of life.

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