GLIN==> Great Lakes Audio Campaign Puts Solutions in Hand

Alliance for the Great Lakes
For Immediate Release
Monday, Aug. 31, 2009

Contact: Joel Brammeier
773-590-6494 (cell) 

Great Lakes Audio Campaign Puts Solutions in Hand  

The Alliance for the Great Lakes is taking to the airwaves to raise awareness about the importance of the Great Lakes, the threats they face and how we all can help.
 
The first wave of the Alliance’s new “This is My Water” campaign launches today on radio stations throughout the Great Lakes region.

The radio spots direct listeners to a new online microsite that shows where to find information about water quality, water conservation, beach health and invasive species. 

Visitors to the site can learn ways to help improve the lakes in their personal lives, with business or government, and with the Alliance. 

“People need to know about the many ways they can take action to make the Great Lakes cleaner and healthier,” said Joel Brammeier, Alliance acting president and CEO. “Everyone has a role to play.” 

Educating people about the lakes is a key aim of the campaign. “Some folks don’t realize their tap water comes from the Great Lakes," said Alliance Marketing Manager Judy Freed, reporting on a surprising finding from focus group research.

The campaign was developed by Colman Brohan Davis, a Chicago-based marketing agency co-founded and headed by Alliance board member Lori Colman. CBD donated its services for the project, as did veteran voiceover artist Franette Liebow. 

To hear the audio, see http://www.thisismywater.com

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Formed in 1970, the Alliance for the Great Lakes is the oldest independent citizens' organization in North America. Its mission is to conserve and restore the world's largest freshwater resource using policy, education and local efforts, ensuring a healthy Great Lakes and clean water for generations of people and wildlife. More about the Alliance for the Great Lakes is online at http://www.greatlakes.org. 



Susan Campbell
Communications Manager
Alliance for the Great Lakes
414-540-0699
Visit http://www.greatlakes.org



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