GLIN==> Press release: 100% of shoreline county tourism promoters renews support of Great Lakes Seaway Trail GeoTrail for 2011

PRESS RELEASE: December 15, 2010
Contact:  Teresa Mitchell, Seaway Trail, Inc. President & CEO, 315-646-1000
x202; Kurt Schumacher, Seaway Trail, Inc. Director of Business Relations,
585-857-1004
 
100 Percent of Shoreline County Tourism Promoters Renews Support of NY-PA
Great Lakes Seaway Trail GeoTrail for 2011
 
Great Lakes Seaway Trail, NY and PA ‹  The Great Lakes Seaway Trail GeoTrail
is paying off for the 518-mile-long byway¹s 11 counties, all of which have
signed on to sponsor the geocaching travel initiative for 2011.
 
Seaway Trail, Inc. Director of Business Relations Kurt Schumacher says, ³In
the first three months, geocachers made an approximately $100,000 economic
impact throughout the Great Lakes Seaway Trail region with sixty percent of
the participants saying that as a result of the GeoTrail they are now Œmuch
more likely¹ to travel on the Great Lakes Seaway Trail.²
 
Seaway Trail, Inc. President and CEO Teresa Mitchell says, ³³This new
GeoTrail has created a geocaching Œgold rush¹ along New York and
Pennsylvania¹s freshwater shoreline. The economic impact survey data shows
us that cachers are traveling the full length of the byway and spending two
to three days in each of our five regions. This Œget outdoors on the Great
Lakes Seaway Trail¹ initiative is ideal for making healthy fresh air travel
more available, accessible and affordable to travel the entire byway.²
 
A new supply of Great Lakes Seaway Trail GeoTrail logbooks and GeoCoins have
been ordered for 2011 on the strength of the sponsorship of all 11 of the
byway¹s tourism promotion agencies:
·       St. Lawrence County Chamber of Commerce (NY)
·       1000 Islands International Tourism Council (NY)
·       Oswego County Promotion and Tourism Department (NY)
·       Cayuga County Office of Tourism (NY)
·       Wayne County Tourism Office (NY)
·       Greater Rochester Visitors Association (NY)
·       Orleans County Tourism (NY)
·       Niagara County Tourism and Convention Corporation (NY)
·       Buffalo Niagara Convention and Visitors Bureau (NY)
·       Chautauqua County Visitors Bureau (NY), and
·       VisitErie (PA).
 
This geocaching travel initiative debuted in August 2010 with a total of 75
caches - used military ammo boxes emblazoned with the Great Lakes Seaway
Trail logo ‹ hidden by a cadre of local volunteers working in collaboration
with Seaway Trail, Inc. and GeoTrail developer Jim ³Boots² Hooper.
 
Those who find at least 10 caches in each of five regions and punch their
logbook with the unique symbol for each cache qualify for the
elegantly-designed antique metal finish GeoCoin that features a byway
landmark or icon in that region: the St. Lawrence Seaway, historic Fort
Ontario, Charlotte-Genesee Lighthouse, Niagara Falls and the Maid of the
Mist tour boat, and the Flagship Niagara.
 
Cachers can learn more about the Great Lakes Seaway Trail GeoTrail and where
to pick up a logbook by visiting www.seawaytrail.com/geotrail
<http://www.seawaytrail.com/geotrail> . #

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://www.great-lakes.net/lists/glin-announce/attachments/20101215/cfd945fa/attachment.html