GLIN==> Press release: "Discover Better Boating" television news series debuts April 23

PRESS RELEASE: Immediate Use/April 11, 2011
Contacts: Dave White, New York Sea Grant, 315-312-3042
 
³Discover Better Boating² Television News Series Debuts April 23
 
Starting Saturday, April 23, 2011, New York boaters will have the
opportunity to ³Discover Better Boating² on YNN (Your News Now) television.
Once a month boating industry professionals will offer information and tips
on such topics as preparing your boat for the boating season, boating
safety, the impact of ethanol fuel on your boat, and getting better gas
efficiency in a tight economy.
 
The television outreach, a partnership of New York Sea Grant with the
Boating Industries Association of Upstate New York (BIA) and Your News Now,
has evolved from the Discover Clean & Safe Boating campaign begun by New
York Sea Grant and BIA in 2008.
 
YNN, based in Syracuse, NY, is one of thirteen 24-hour local news channels
owned and operated by Time Warner Cable nationwide. The YNN channel based in
Syracuse telecasts two separate program feeds, one to Central/Northern New
York; one to the Southern Tier. Content is generated from seven regional
newsrooms, along with the Syracuse headquarters.
 
YNN is available to nearly 600,000 cable subscribers across a 25-county,
15,000 square mile area.
 
New York Sea Grant Coastal Recreation and Tourism Specialist Dave White will
introduce the monthly ³Discover Better Boating² segments. White said, ³We
are pleased to have the broad public reach provided by Your News Now to help
educate boaters about how to enjoy New York¹s waters cleanly, safely and in
an environmentally-friendly way.²
 
The Boating Industries Association of Upstate NY is an association of
independent marine dealers, retailers and marine-related businesses located
throughout Central NY. BIA President John Jablonski, owner of The Sailboat
Shop in Skaneateles, NY, said, ³The Boating Industries Association is
pleased to help bring this new television initiative to the public because
our member businesses are all about making boating more enjoyable on Central
New York waterways.²
 
YNN News Director Ron Lombard said, ³YNN takes its role in delivering timely
and practical information to the public seriously. The Discover Better
Boating segments will benefit from the expertise of New York Sea Grant as
our science-based partner, and with the industry knowledge of the Boating
Industries Association members.²
 
After the April 23rd debut, the Discover Better Boating segments will run on
YNN stations every third Saturday through October.
 
For more information, visit the website at www.nyseagrant.org/marina
<http://www.nyseagrant.org/marina> . #
 
More Information:
YNN¹s coverage area includes metropolitan Syracuse, Utica and the Mohawk
Valley, the Adirondack Tri-Lakes area, Watertown the St. Lawrence
Seaway/Canadian border region, and, covers New York¹s Southern Tier from
western Steuben County, across the Elmira/Corning area, to Greater
Binghamton, and along the Interstate-88 corridor through Oneonta, plus
portions of the Northern Tier of Pennsylvania. Learn more: http://ynn.com.
 
New York Sea Grant (NYSG) is a statewide network of integrated research,
education, and extension services promoting coastal economic vitality,
environmental sustainability, and citizen awareness about the State¹s marine
and Great Lakes resources. NYSG is currently in its 40th year of ³Bringing
Science to the Shore.² NYSG, one of 32 university-based programs under the
National Sea Grant College Program of the National Oceanic and Atmospheric
Administration (NOAA), is a cooperative program of the State University of
New York and Cornell University. Learn more: www.nyseagrant.org
<http://www.nyseagrant.org> , http://facebook.com/nyseagrant,
http://twitter.com/nyseagrant.

The Boating Industries Association of Upstate New York is an association of
independent marine dealers, retailers, and marine-related businesses located
throughout Central New York. Association members provide the public with
information and expertise on boats, marine equipment, rules and regulations,
safety, and the diverse boating resources to be enjoyed throughout upstate
New York. The Central NY Boat Show is an annual BIA event held at the NYS
Fairgrounds in Syracuse. Learn more: www.cnybia.com.

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