GLIN==> Press release: Great Lakes Seaway Trail Byway¹s GeoTrail Healthy Outdoor Adventure Renewed for 2011-12

PRESS RELEASE: August 31, 2011
Contacts: Teresa Mitchell, Seaway Trail, Inc. President & CEO, 315-646-1000
x202; Kurt Schumacher, Seaway Trail, Inc. Director of Business Relations,
585-857-1004

Great Lakes Seaway Trail Byway¹s GeoTrail Healthy Outdoor Adventure Renewed
for 2011-12 
 
Great Lakes Seaway Trail, NY and PA ‹  The Great Lakes Seaway Trail GeoTrail
has completed its first full year of providing a healthy outdoor activity
for GPS-guided explorers with a $150,000 impact for the byway¹s local
waterfront economies in New York and Pennsylvania.
 
Organizers with the nonprofit tourism organization Seaway Trail, Inc.,
Sackets Harbor, NY, say they expect the total economic impact for the
current supply of GeoCoins - tokens available once a certain number of
caches are found ­ will be approximately $400,000.
 
Geocaching enthusiasts who use hand-held global positioning systems have
embraced the fun and challenge of finding as many as 75 caches hidden in the
landscape along the 518-mile length of the Great Lakes Seaway Trail National
Scenic Byway. The byway parallels the 11-county freshwater shoreline of New
York and Pennsylvania.
 
A total of 1,481 Great Lakes Seaway Trail GeoCoins were claimed by those
finding at least ten of 15 hidden caches in any of the byway¹s five regions:
Lake Erie, Buffalo/Niagara Falls, Rochester/Central Lake Ontario, Eastern
Lake Ontario, and the 1000 Islands/St. Lawrence River.
 
Cachers typically spent two or three days geocaching in each region,
spending an average of $80 to $150 in each region.
 
³Nearly all the participants surveyed indicated they are caching along the
entire Great Lakes Seaway Trail GeoTrail, spending nearly two weeks on the
byway to do so,² said Seaway Trail, Inc. Director of Business Relations Kurt
Schumacher. 
 
³People have come from 26 US states, five Canadian provinces, and as far
away as Australia to complete the GeoTrail. As we¹re seeing more people from
outside the byway region, we¹re also seeing longer stays and higher average
expenditures,² Schumacher added.
 
Sixty-one percent of those surveyed said their GeoTrail adventure was highly
likely to influence their decision to travel on the Great Lakes Seaway Trail
in the future.
 
Seaway Trail, Inc. President and CEO Teresa Mitchell said, ³This Œget
outdoors on the Great Lakes Seaway Trail¹ initiative is an accessible and
affordable opportunity to enjoy healthy fresh air travel along the entire
Great Lakes shoreline of New York and Pennsylvania.²
 
The Great Lakes Seaway Trail GeoTrail will continue in 2012. Logbooks are
available at locations along the byway, including:
·       St. Lawrence County Chamber of Commerce, Canton, NY
·       1000 Islands International Tourism Council, Alexandria Bay, NY
·       Seaway Trail Discovery Center, Sackets Harbor, NY
·       Oswego County Tourism, Oswego, NY
·       Cayuga County Tourism, Auburn, NY
·       Wayne County Tourism, Lyons, NY
·       VisitRochester, Rochester, NY
·       Niagara USA Official Visitor Center, Niagara Falls, NY
·       Visit Buffalo Niagara, Buffalo, NY
·       Chautauqua County Visitors Bureau, Chautauqua, NY, and
·       Tom Ridge Environmental Center, Erie, PA.
 
This geocaching travel initiative debuted in August 2010 with 75 caches -
used military ammo boxes emblazoned with the Great Lakes Seaway Trail logo ‹
hidden by a cadre of local volunteers working in collaboration with Seaway
Trail, Inc. and GeoTrail coordinator Jim ³Boots² Hooper.
 
Each cache includes a unique punch tool for marking logbooks. Sponsor sites
validate the logbooks to issue the collectible GeoCoins. The colorful
antique metal-finish square coins feature iconic byway landmarks: the St.
Lawrence Seaway, historic Fort Ontario, Charlotte-Genesee Lighthouse,
Niagara Falls and the Maid of the Mist tour boat, and the Flagship Niagara.
 
Cachers can learn more about the Great Lakes Seaway Trail GeoTrail and where
to pick up a logbook by visiting www.seawaytrail.com/geotrail
<http://www.seawaytrail.com/geotrail> . #

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